Built From the Inside: L39ION and IIININE Announce New Partnership
L39ION of Los Angeles is proud to announce a new chapter in the team’s journey: IIININE is now an official sponsor and performance apparel partner of the team — a partnership rooted not in logos or contracts, but in shared vision, lived experience, and a commitment to doing things differently.
This collaboration is more than a sponsorship. It’s the continuation of a story that started inside the peloton — with riders who understood firsthand what the sport was missing.
🚴🏾 From Racer to Founder
IIININE was created by Justin Williams with a simple but powerful idea:
elite performance shouldn’t come with elite prices.
After years of racing at the highest domestic and international levels, Williams saw a gap in the market. Too often, riders were forced to choose between premium quality and affordability. High-performing kit was inaccessible to many of the very athletes and communities who deserved it most.
So he built something better.
IIININE was born out of real race conditions — tested in breakaways, criteriums, and stage races — designed by someone who knew exactly what mattered when the pace was on and the margins were thin.
🔗 A Shared Vision
For L39ION, this partnership feels natural.
Both organizations were built to challenge the status quo.
Both believe cycling should reflect the communities it serves.
Both prioritize access, representation, and opportunity.
IIININE and L39ION share the same foundation:
Use bikes to shift perspectives. Use performance to create change.
This collaboration ensures that the team’s athletes are equipped with gear that matches their ambition — without compromising the values that brought them here.
📈 Raising the Standard
With IIININE as a partner, L39ION continues to raise the bar — not just in results, but in how teams operate, collaborate, and represent themselves.
This partnership represents:
- A commitment to craftsmanship
- A belief in fair pricing
- A dedication to performance
- A responsibility to the next generation
It proves that world-class cycling brands can be built from within the community — by athletes, for athletes.
🏁 Looking Ahead
As L39ION lines up for the season ahead, they do so wearing more than race numbers and team colors. They wear a product shaped by experience, built with intention, and driven by belief.
IIININE and L39ION are moving forward together — united by speed, substance, and a shared mission to redefine what’s possible in cycling.
🛒 Shop the Official L39ION Kit
Fans and riders can now experience the same performance apparel worn by the team.
The official L39ION of Los Angeles jerseys and race apparel are available exclusively through IIININE — built to the same standards, materials, and specifications trusted in competition.
Visit IIININE to shop the latest L39ION collection and ride in gear that’s truly tested where it matters.